Sunday, August 9, 2009

Fox News Succeeds While GOP Fails

Is there an inverse relationship between the GOP approval ratings and Fox News viewership?

Gawker reports:
"Fox News posted an astonishing 50% jump in profit last quarter amid a disastrous advertising recession, and it's basically the only thing making money in Rupert Murdoch's empire. Why? Because the GOP has cratered.

Fox News' viewership is up 45% over the last year, and it's easy to see why: The ascendancy of a charismatic black Democrat has driven frightened, paranoid, enraged, nativist zealots into the ideological embrace of an outlet that habitually reconfirms everything they already believe. Watching Glenn Beck's spell-binding sermons on Barack Obama's racism is comforting to people who believe that their way of life—namely, one in which fatherly white Christians protect us from danger both internal and external—is under attack. So they do it more frequently. Tuning into Hannity becomes a life-affirming political act."
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