Saturday, August 22, 2009

Video Screens Inside Physical Paper Magazines?

Pepsi and CBS are putting small thin video screens in an ad inside Entertainment Weekly. This sounds amazing. Advertising Age reports:
"CBS will insert a paper-thin interactive video player into copies of the Sept. 18 issue of Time Inc.'s Entertainment Weekly sent to Los Angeles- and New York-area subscribers. The issue previews the 2009-2010 TV season. As part of a unique marketing partnership, PepsiCo will join with CBS to promote its Pepsi Max diet cola for men in the print ads and sponsor the fall debut of CBS's Monday-night comedies on Sept. 21."

What are the possibilities of this new technology? Sphere: Related Content

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