Tuesday, August 18, 2009

Google Trends as Economic Indicator Update

A San Francisco Chronicle story about using web based trends as indicators.

Earlier this summer Larry Summers claimed that the economic situation was improving because fewer people were searching for the term economic depression in Google. This a questionable form of economic analysis but fun to talk about.

The SF Chronicle reports:
"R.J. Pittman, director of product management at Google, said it was flattering that Summers cited Google's search data as an informal survey on consumer confidence, but added that the information should not be seen as factual or fully representative. Still, he said, Google sees potential in products like Google Trends."
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